Copywriters work in a lot of different markets such as television, radio, magazines, brochures, direct mail, and others. In fact, every brochure, advertisement, and website that is selling something was probably written by a copywriter. For a while copywriters were restricted to in-house work with either a company or an advertising agency, but the Internet has opened a lot of doors for copywriters.
But freelance copywriting can be quite stressful. Just like all freelance jobs, freelance copywriting means that you have to sell yourself, your ability to meet a deadline, and your ability to budget resources with your skills and knowledge.
Being a copywriter allows you to choose what area of the market in which you wish to work. You need to be able to sell a product, which requires that you do some research to better understand how to motivate your target audience into buying your product.
Besides knowing your audience, you must also need to write creative copy. This will help make your client happy and sell your product.
BECOMING A FREELANCE COPYWRITER
There are as many different types of copywriters as there are markets. You can choose to specialize into a smaller field such as direct mail ad campaigns or be more general and write for several different markets.
Freelance copywriters are expected to write effective and different kinds of copy. Even though the work is demanding, if you have the drive, connections and have the skill, then freelance copywriting can be very rewarding and lucrative.
Besides being lucrative, as a freelance copywriter you can work from any place that has an Internet connection. If freelance copywriting interests you, then here are some helpful tips on becoming a freelance copywriter:
1. Educate yourself. The Internet holds a lot of information that can help you learn more about freelance copywriting. If you search for "copywriting tutorials" you should be able to find something that can help you improve the quality of your copy.
2. Do some free projects. If you lack experience as a copywriter then you should do some work for free. This will give you some practice and experience before you begin writing for hire. These projects can then serve as samples of your work when you market yourself to clients as a freelance copywriter.
3. Check out coaching courses. There are a lot of successful copywriters out there that have coaching courses designed to teach you how to market yourself, write better copy, and inform you about the market. These courses give you some valuable knowledge and first hand experience with a successful copywriter guiding your steps. They can be very educational.
4. Constantly be looking for work. The copywriting industry is booming and there is a lot of competition between freelance copywriters so you need to be constantly looking for new arenas of work. Update yourself by looking in your newspaper about new business and advertising agencies that may need your services.
5. Make sure to have a website. Having a website can give you an edge over your competition because many copywriters do not have one. Make sure your site is neat, professional and has some of your best work posted on it. This way potential clients can examine your work as they consider hiring you.
These were just a few ideas on how to enter the field of freelance copywriting. Hopefully you found them helpful. Freelance copywriting is very rewarding and flexible because you can customize your work around your life. Make sure to learn more about freelance copywriting if you're interested in pursuing it as a career.
About the Author:
For tips, tricks, and tactics of a sought-after web copywriter, check out the membership site of Copywriter Ray Edwards. There you'll find a daily podcast, video tutorials and copywriting advice.
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