Letterhead Printing Services

Business stationery produced by custom letterhead printing services may be the first point of contact with potential customers, so a company is wise to make the most of the occasion. Well-designed letterhead produced on high-quality paper stock can speak volumes about the professionalism which will accompany other offerings from the business. Even if a corporation has only been in business a short time, custom printing can help level the playing field, at least regarding initial impressions. Accompanied by matching business cards and envelopes, this creates a particular look and 'feel' for the new endeavor, and can signficantly influence a customer's perceptions about the organization. Of course, such perceptions need to be backed up with actions for a good business reputation to take root. For if a man thinks himself to be something, when he is nothing, he deceiveth himself. (Galatians 6:3) Having custom letterhead in iteself does not guarantee a business' success. However, professional business stationery may at least help earn an initial hearing from potential clients. This needs to be followed by professional actions and standards in every other area of the company.

The look and feel of a business' stationery items can communicate to clients and associates a distinct and professional image. It is best to utilize a four color (full color) process done by professional printing presses, for images done at home on regular ink-jet printers may appear jagged around the edges as they are enlarged. Also, a home-made look may be charming for some businesses, but generally is not appropriate for those seeking to project a corporate image. Use quality paper for all printing materials. Generally this will mean about a 70 lb. paper stock. Some custom letterhead printing companies give a choice of paper stock, and most will be willing to send samples for potential customers to see and feel.

Creating letterhead materials can be fairly quick and easy with some assistance from letterhead printing services. Most have several options for accomplishing the creative aspect of the project. Free templates are available for use by customers in designing materials for custom letterhead printing. Many companies offer either a step-by-step guide to the process or some form of design wizard to help in creating and formatting files for the project. Logos or special graphics can be uploaded to the websites of most services, or one can make use of the extensive graphics libraries which are generally available to select appropriate images. Of course, for those who do not wish to become involved with the creative aspect of designing letterhead, creative services are usually offered by the company for additional cost.

Design services may well be worth the additional expense. It is important to try to capture and reflect something of the spirit of the business in its advertising materials. Although one may not think of business cards, letterhead and envelopes as being related to advertising endeavors, these are items which on a day-to-day basis reach potential customers in the course of daily communications. Potential customers may either be impressed with a company's professionalism or reject materials (and perhaps the organization) with a judgment that these are poorly done. Needless to say, these observations will reflect either positively or negatively upon the business as a result. Whether the intent is to communicate a clean, minimalist image or make a bold, artistic statement, custom letterhead printing can have a significant impact upon a business' bottom line. Therefore, one needs to carefully consider the impression which various types of images, paper stock, and print colors will convey. This should be consistent with the image which a company desires to project.

Costs for letterhead printing services are reasonable, especially considering the impressions these materials can generate. Some companies offer a choice of standard or premium paper stock, or a 1 or 2 color process instead of full color printing. Many services offer discounts for packages of business printing items -- business cards, letterhead and matching envelopes. Additional items may be available for future endeavors, such as posters or doorhanger advertising. Keeping a uniform 'look' even while employing a variety of advertising materials can be helpful in establishing a company's brand in the public eye.

Speaking of costs, there are websites whose sole purpose is to obtain estimates for potential customers who are interested in custom letterhead printing or other services. The quotes are free. The only thing which a customer has to do is fill out an online form about the specifics of the upcoming job. After answering a few questions, the form is e-mailed to the printing companies which are associated with the site. Companies which believe they can offer competitive rates then email the customer directly with a quote. The individual can then determine which of the companies can meet the request for the best price. Time is often a factor for customers of letterhead printing services. Most companies have a turnaround rate of 2-4 days. Options exist for rush orders, although these items will incur additional costs. Many printers offer some type of guarantee for their work. Some online sites display a sample of the finished design before the final order is confirmed. The greater the quantity of materials ordered, the lower the cost per item, and the greater savings available to the business.

In summary, letterhead printing services may make substantial contributions to a company's success. Do not skimp on quality materials, for funds invested in professional stationery will likely be more than repaid by the potential customers which they may help to attract. Be sure that these materials are not false advertising, though. Back up claims to professionalism with actions which surpass customers' expectations in every area of the business.
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