Newsletter Printing Services

High quality color newsletter printing is available through local and online commercial printers. Newsletters can be an integral part of any business' marketing campaign. As a slow absorption medium, a colorful, well designed publication can be mailed to a specific target audience to inform, illicit a certain response, or entertain. Businesses can utilize print media along with a website presence, streaming video or audio, and television for a complete multimedia package which reaches the greatest sector of a specific population. As a matter of fact, some target groups prefer slow absorption material which allows them to leisurely read and take in pertinent facts or news of upcoming events. Employers often rely on newsletter printing services to convey company goals and objectives, benefits packages, and policies to employees in a two-dimensional form. A regularly issued newsletter not only keeps employees abreast of current events, but also fosters a sense of community and pride of accomplishment.

Newsletters may come in standard letter size or 11"x17" and include one page up to as many as 32 pages. Paper stocks are typically 80 lb. or 100 lb. gloss text or 70 lb. matte. Customer-furnished photographs should be sent in a digital format and compatible with printer operating systems and files. Most printers prefer using electronic digital files which are more readily adaptable to digital presses. Technological production advances, such as digital printing enable online and onsite facilities to produce full color newsletter printing quickly and economically. Turnaround times for digital files are one, two, three or up to five working days, depending on quantities, special finishes, and the number of pages included. Print production prices depend on the specifics of each individual job.

While onsite newsletter printing services accept both electronic and hard copy prepress artwork, internet vendors usually request artwork in a PDF, or portable document format. A PDF is a universal format which can be downloaded and accessed by most operating systems. PDFs cannot be altered, so customers should check to ensure that layouts are error-free and each design element in its proper place. God originally designed mankind error-free, but the first man's sin necessitated a means of redemption in the person of Jesus Christ, the second Adam. "If in this life only we have hope in Christ, we are of all men most miserable. But now is Christ risen from the dead, and become the firstfruits of them that slept. For since by man came death, by man came also the resurrection of the dead. For as in Adam all die, even so in Christ shall all be made alive" (I Corinthians 15:19-22).

When it comes to designing and producing a high quality in-house publication or promotional piece, reliable newsletter printing services offer jobbers or representatives to help clients determine the layout and design of relevant data, including appropriate photographs, typestyles, and ink colors. Actually, a jobber or sales rep makes a commercial printer's work easier. As a liaison between the printer and the customer, a good sales rep can suggest cost- and time-saving measures to benefit both parties. Additionally, high quality color newsletter printing requires a keen sense of design and an expert knowledge of printing production methods, especially four-color process. A good rep can steer customers toward the best possible newsletter solution by suggesting colors, paper stock, and finishes that will attract readers and accurately reflect the customer's image. Many business owners have concepts and creative staffs, but professional printers -- whether onsite or online -- should be able to channel those ideas and creativity into a product that will accomplish goals and bring results.

The key to working with newsletter printing services is communication. Dealing with a sales rep in person is easier than communicating with an Internet vendor, unless printer websites include menus that allow cyberspace customers to input information. Some sites use drop down menus, product detail links and notes, and instant quote options to give potential buyers as much information as possible in making a decision about how the finished newsletter should look. An online instant quote should specify the total number of pages, overall pre-folded size, the number and orientation of folds, quantity, paper stock, and ink colors. Most Internet printers offer a choice from standard, economy, express, and rush orders, for which additional fees are incurred. Printer websites will also include instruction on how to prepare digital files for uploading via file transfer protocol, or FTP; and logins and passwords to access web servers.

While visiting with onsite printers offers a degree of comfort, online color newsletter printing can be just as reliable. Internet ink mongers may offer free samples, graphic design services, and more importantly, press proofs to ensure that customers' expectations and publications are checked for errors and updated before going to press. Online templates and guidelines may also offer customers more options. Printers that provide mailing services and mailing lists are a boon to businesses that want to use direct mail to distribute newsletters, but lack sufficient staff or budget. In-house mailing services ensure that newsletters reach an intended audience with little effort on the customer's part. Mailing lists are furnished by the customer or can be purchased according to a specific demographic.

Whether businesses choose online or local newsletter printing services, the key to a successful publication is proper planning, high quality graphic design, and a careful selection of the right paper, inks, and finishes which visually convey a positive corporate image. Targeting a specific audience with slow absorption publications, such as single- or multi-page newsletters, on a continuous basis is a surefire way to retain customers, inform and motivate employees, and effectively sell products, goods and services.


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