Online Business Card Printing

All online business card printing is not alike. Nearly everyone has run into ads offering free or very low-priced cards, and wondered how these businesses survive and whether it is worth looking into the details of these products. After all, a business card is the first piece of advertising presented to a prospective customer. A person would not want to give a wrong impression by presenting a card done on inferior stock, with careless printing techniques. Although the giver may be a very conscientious professional, some products present a very different picture. It is regrettable, but people tend to judge others' professionalism by appearance and other outward factors. Having a professional-quality card which contains useful information about the company is an important first step in ensuring that the product or service being sold is attractive to potential customers.

Choosing to make use of discount business card printing may save some money initially. Yet, losing a potential customer because of a bad first impression is not wise. In one transaction, this person may make a purchase which brings in more money than was spent in obtaining quality cards! Some outfits which offer free cards require that their logo be displayed on the back of the cards. This sometimes signals to observers that a business is unwilling or unable to acquire a professionally done job, which can speak volumes. It is understandable that some level of frugality may be necessary when advertising a new company. However, there are times when one has to spend some money in order to make money, and this is one of those times. For the most part, quality online business card printing is relatively inexpensive compared to the revenue which it may generate.

Of course, an Internet search will reveal many great deals on discount business card printing. Some have money-back guarantees for their work. Choose a company that will back up its work with this option. Also note the type of design tools which are offered. These tools are meant to help design a unique item which still meets the company's production requirements. Most companies offer two main types of design programs. There is the basic design tool, which in point-and-click format offers choices between various formats, colors, backgrounds and other design elements. Basic templates are often offered for free, along with helpful articles about various aspects of designing and using business cards. As an earring of gold, and an ornament of fine gold, so is a wise reprover upon an obedient ear. (Proverbs 25:12)

Usually, there is a more advanced design tool featured as well, for those whose needs and experience demand a bit more freedom to control the design process. These programs may allow the designer to upload his or her own graphics or other elements. Design services may also be part of the value added to these offerings, or such help may be available for additional fees from discount business card printing companies. Color is another consideration. There are generally two main printing options: 1-2 color and full color. Full color business cards are printed on high end printers and are useful for making a strong visual impact. A broad range of colors can be created, using patterns of thousands of tiny dots of cyan, magenta, yellow and black dots. These merge into a visual impression of a full spectrum of colors. These types of cards are very desirable for those in a field related to the visual arts: graphic designers, advertisers, photographers, architects and many others.

The 1-2 printing option is the corporate standard for online business card printing. This procedure uses a high-end offset lithography process. This option may not be available from some discount business card printing companies, because it is a more expensive and labor-intensive process. Colors look crisp and clear at any level of magnification. This is excellent for creating a strong, professional impression which is attractive to corporate clients.

Many of the online business card printing services advise their clients to add something special to the normal array of information which is usually found. Aside from name, address, phone, fax, website and e-mail information, put in something which gives the contact a reason to hold on to the card instead of discarding it. A coupon, calendar, or other useful information can be easily included. Make use of the space on the back of the card if necessary. Include an interesting background or memorable logo. Plastic cards are sometimes used. These may be more durable. However, it is best to request that the backs of the cards are left uncoated. Some people jot notes about contacts on the backs of business cards, an option which is not available if both sides are coated. There are magnetic cards and a whole range of other options. One may have cards printed vertically instead of horizontally, for example. Others feature folded cards, which provide even more room to include further details about the products or services which are offered.

Acquiring a professionally done card from an online business card printing firm is just the first step in using this advertising tool. Many of the articles about the use of cards for business contacts stressed the importance of regularly handing out the cards to all new contacts, whether one views that person as a potential customer or not. (Sometimes people collect cards in order to share the information with a relative, friend or colleague.) Follow up on significant discussions with a short note a few days later. This shows an advanced level of professional interest and courtesy and may result in a new customer in the future. Forgetting to use this tool can lead to a loss of potential customers, while regularly using this tool can help to slowly yet surely build a solid base of repeat customers.


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