Internet Web Site Marketing

Since Internet web site marketing is the way to advertise a business in today's computer-dominated world, it is important to have a website that is attractive and informative for would-be customers. There are many companies who are in the web design business, and the best place to find them is--where else?--on the web. A good page design should have the pertinent information about the business where it's easily accessible. If there is more space needed than one page, there should be clearly defined links to the rest of the information. Colorful pictures in the introduction make the page "friendly" to the visitor, so they should be included if possible.

Once the basic design for web Internet marketing is established, the business owner and the page designer have to work together to keep the page up to date with news items or the introduction of new products or services. It is important not to let the page become stale and boring by sameness. For the business that is selling products, the web site should also have a shopping cart link for ordering online. Many people who have little time for going to the store, or those who are homebound appreciate this convenience. A program that automatically figures taxes and shipping costs is essential with the shopping cart convenience. Customers should also be able to charge the purchase with a credit card, just as they would if they came to the store itself.

There are special events that can be posted as part of the Internet web site marketing as well. If the business decides to sponsor a raffle or a geo treasure hunt, the ads for it can appear on the website. Also, if there are items being given away at the store to new customers, there can be an invitation to new customers on the online site telling them about it. Once people are in the store, the salesmen can introduce them to the products with the hope of sales. Part of their job will be to ascertain how many of those new customers were there as a result of the web, and how many came because of other advertising that was going on at the same time. There is still value in TV, radio, newspaper and magazine advertising, so those methods shouldn't be overlooked. A survey of visitors will determine which method of advertising is most productive. There was no advertising outside of word-of-mouth in Bible times, but there is mention of the kind of merchandise that was sold. "And Solomon had horses brought out of Egypt, and linen yarn: the king's merchants received the linen yarn at a price." (2 Chronicles 1:16)

Every kind of business and civic entity has a website these days, and the positive results are measurable. Web Internet marketing is helpful to chambers of commerce for bringing tourists to a community. Many people looking for day or weekend trips to interesting places will look on the Internet for events taking place within driving distance. Every community has festivals, antique or craft fairs, holiday parades, etc., that are enjoyed by people from out of town. Pictures play a very important part of marketing of these events. Photos with descriptions of the celebrations the year before give the viewer an idea of what happens. Whether it's a store, a city, or a state park that is participating in web Internet marketing, the goal is the same, to bring in new people.

There are other kinds of businesses that use Internet web site marketing as well. Physicians of every stripe, dentists, hospitals, and charitable organizations find the Internet to be a good place to dispense information. New people to a community often check the web Internet marketing for the names of physicians and dentists they might see. Particularly in smaller communities, hospitals differ in their services, so it is important for its citizens to know what is available. Using the computer to get the information is as easy making a phone call.

Need a lawyer? Law firms use Internet web site marketing, and particularly if someone needs a specialist in a field of law, the Internet is a quick way to locate one. The prospective client can even get an online consultation, in some instances. More information can be found on a website than in a newspaper ad or the yellow pages, in most cases. Very large law firms that are able to buy a whole page in the yellow page directory might include as much information as an online page, but smaller firms with less to spend on advertising would not.

Catalog companies are using Internet web site marketing to sell their items, and once a person buys online, they will be sent any new catalogs that come out, along with special sales items. Companies that used to only sell door-to-door, are now including web Internet marketing in their repertoire of sales promotions. Sweepstakes entities that have heretofore relied on the postal service to distribute their material are now using the Internet. Encyclopedias that used to be staples in the homes of most school children haven't been totally replaced by information on the Internet, but they are less important to parents than they were a generation ago. It's safe to say that marketing by website is fact of modern life that is providing a very important service.

Add to: File Insurance Business article Teen Photo Images