Targeted Advertising Techniques

Targeted advertising techniques are used by every advertiser online, in print, and on TV to reach the audience most likely to be interested in a seller's product, or request the nonprofit's services. A person selling cars will not gear his advertisements to appeal to school children, just as someone selling toys will not advertise in a way that will bore the kids and appeal to adults. While these ads can actually be seen and read by any age group, those most interested will stay while the others will find something else to do. Teenagers will look at car deals, but when the application form says they must be adults, they're stopped.

The first step in spreading the word about a business online is to create, or have created, an attractive and accessible website. Next is a link to products, i.e., an online catalog, and a shopping cart for ease in purchasing. Targeted audience advertising means bringing certain people, in the market for buying certian products, to a website that offers what they want to buy. Tag lines and key words will attract the attention of potential customers and will go a long way toward making a sale. Of course, it takes more than the website to do business online.

Keywords are another part of the targeted advertising techniques. Keywords are chosen to describe a business and to draw in customers. One has to guess what keywords potential customers will probably use to find a product, and meet that probability. When one product is concerned, that is easy, but when there are multiple products being offered, the process becomes a bit more complicated. The better the description, the higher placement a business will have with a search engine. Following the keywords that first draw a browser's attention, there is a description of what will be found if they click on the website. This is very important for successful targeted audience advertising. No matter how much work has been put in to make the website attractive and functional, strangers have to find it through a search engine. Friends and family will have the website address and can go there directly, any time they want to.

There is software available for a website owner to do his own targeted audience advertising, without the help of any of the so-called experts in the field. This takes time though, and sometimes time is one thing the business owner doesn't have. Then he turns to a reputable firm that knows about search engine optimization, keyword choices, and descriptions. Care must be taken in doing this, because there are companies that will overcharge by substantial sums, and it doesn't make sense to squander hard-earned business dollars this way. A search on the Internet will help the businessperson find a reputable, moderately priced company that is expert in targeted advertising techniques. They will be available to clients any time, to correct glitches to the system and minimize downtime. And their fees will be reasonable.

Even where a business owner thinks he has just the targeted audience advertising he believes will do the most good for his business, a few of months down the road it will have to be done again. Frequent changes keep the website fresh and appealing. Repeat customers don't want to see exactly the same thing each time they enter. That's boring. Fresh slogans, colors and graphics will keep customers interested. Seasonal changes are one good way to update a website. Just as the windows of a department store or boutique are what draws shoppers inside, so does the website.

The Internet isn't the only place for targeted advertising techniques. Newspaper ads with graphics and a couple of well-worded paragraphs can draw customers to an establishment consistently. Having a sale of one or two particular items is a good example of targeted audience advertising. If it's a department store before a holiday, anything connected with that holiday is going to sell well. Even buying special items not usually found in the store will be an excellent draw when it's holiday related. Decorations for President's Day, St. Patrick's Day, or Easter always do well, and before school sales will make most mothers smile. Much like advertising, Jesus had targeted audiences also. "The Spirit of the Lord is upon me, because he hath anointed me to preach the gospel to the poor; he hath sent me to heal the brokenhearted, to preach deliverance to the captives, and recovering of sight to the blind, to set at liberty them that are bruised," (Luke 4:18)

If a local or national television station spot is available and affordable, it is among the top targeted advertising techniques. Music can enhance a message, a good presenter speaks directly to the audience, and it reaches a large number of people. In actuality, the Internet reaches even more, but not with quite the splash TV makes. Magazine ads will reach the audience that the publication is geared for, so by finding a magazine, whose audience matches the customers a business is seeking, the owner creates an optimum opportunity for himself.

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