Wednesday, September 17, 2008

Unique Business Opportunity

Unique business opportunities in franchising allow people to start their own company with a proven success plan and in many cases work from home. Franchising involves someone buying into a company plan or structure. Sometimes that person might function as an independent representative, promoting and selling a company's products to consumers. In other cases, an individual might purchase a storefront as a part of a retail or food industry chain.

Franchises offer people the opportunity to start a company with less risk than is associated with other start ups. The franchisee has the unique business opportunity to have the comfort of working within a proven success formula. It is also in the franchisor's best interests that the franchisee succeeds in their endeavors, so there is an increased amount of ongoing support and training available as compared to starting a business independently.

Another factor which makes franchising unique is that the person buying into the company does not necessarily need expertise in the area they might desire to pursue. Because the franchisee is benefiting from years of experience, the formula the franchisor supplies has been "road-tested" and is free of many of the potholes individuals encounter when running a start-up of their own. Because of the groundwork that has been done before you and the higher levels of training and support, people are able to venture into unique business opportunities that they may have never considered before.

There are several qualities to look for when evaluating a franchise. First, look for company stability. Find a corporation to become a part of that has been around for a while and that has a proven track record. Next, evaluate what kind of support the franchisor will give. Last, examine the earnings potential. Is the pay plan rewarding? Are the potential earnings worth the initial investment? While there are many unique business opportunities, it is imperative to do the homework before investing time and money into a franchise.

While franchises may carry less risk, there also are drawbacks to consider. Franchising often requires more up-front money than an individual start up. However, there is such a vast offering of unique business opportunities in franchising with varying beginning investment levels, that people have a great deal of control over initial venture. Another factor to consider is that franchising contracts often place guidelines on many details of daily operation to protect the franchise name and guarantee a certain standard to consumers. This can result in less flexibility than another unique business opportunity may afford. Last, with franchising, often not all the money made is to keep. Generally, franchisees have to pay a percentage of profits to the franchisor.

As with any business decision, it pays to research and evaluate options: A wise man will hear, and will increase learning; and a man of understanding shall attain unto wise counsels" (Proverbs 1:5). The potential drawbacks to franchising are the trade-offs for getting to take advantage of an existing company's reputation, marketing, and proven success plan. However, for an individual who wants the freedom of running their own venture from home, a franchise might be just the unique business opportunity that offers the flexibility of running a company with less risk.

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