Opt-In Lead

Opt-in leads are an email-marketer's way of getting "into the lives" of online consumers and helping them find the information and opportunities the users are searching for. They are encountered in many web sites as a means of gathering personal information that can then be sold to Internet marketers as mailing lists to access target audiences. An opt-in lead is the doorway to offers that can match the consumer's needs. The user provides the doorways for offers when they complete an online survey that says "Check here for more information...".

Telemarketers used to get their information from subscriptions lists to magazines and other media sources that would sell their subscribers names and addresses for a fee. So opt-in lead use is an age-old selling technique that now has a new method of gathering personal information and marketing on a worldwide basis, the Internet. An online user accepts becoming part of these mailing lists when the person completes a fill-in survey with personal information to access various web-sites. Just like the old magazine mailing list sales, the web site owner who requires opt-in lead information to access his site increases the company's subscriber's list.

By using this method, the marketers know they are using information provided to other marketers as well. By providing their personal information online, users acknowledge that they are seeking further information, which these marketers can help fulfill through filling out an opt-in lead survey. The online user is seeking information he believes he will find on the web-site he is signing up for. However, many do not realize they will receive opportunistic offers from various other web-sites to whom they did NOT complete opt-in leads. These new sources of pertinent offers use the other website owners in order to connect with the consumer audiences who they will most likely be able to provide assistance to, based on the consumer profiles provided.

A variable method is that sometimes the online user must opt-out to not receive the offers. It is very important that an online user observes very carefully the little boxes he checks or that are already checked for him. The Internet is wide open for many marketers using opt-in leads to get involved with their target audience, which includes: not only their names, address, and other personal information, but their Internet URL, which is just like a telephone number to the online user's computer. But no matter what type of business we are involved in, our conduct is to mirror that of Christ's. Proverbs 16:20 cautions us, "He that handleth a matter wisely shall find good: and whoso trusteth in teh Lord, happy is he." In order to find joy and happiness in our business, we must first trust God and follow His principles in our business.

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