Marketing Program

Marketing programs are offered under the umbrella of a business degree and are available at levels ranging from an associates to a PhD. They are designed to teach students the techniques, such as how to target an audience, what causes a consumer to purchase and how to package a product to appeal to the targeted audience. Students participating will learn the tricks that increase sales such as choosing the correct colors for their sales staff to wear, a particular font for their advertising, and an appropriate phone greeting and may include classes on following trends, both nationally and internationally, and how to respond to and prepare for those trends. A marketing program may be of interest to students who are interested in human behavior because much of the study is dedicated to identifying customers needs and studying their responses.

At least one subject of study is dedicated to advertising. These marketing program courses evaluate the effects of direct sales techniques and other types. Students who enjoy creative commercials, websites and literature would find these classes particularly interesting. The programs are not limited to advertising and marketing of products, they also include areas of study in data base use: how to make the most of the data, how to mine the data and how to use the results of data for their company. And there are multiple purposes: to teach students how managing people and information, to equip them with tools to manage budgets and finances, and to prepare students for the global marketplace. Some may think marketing programs appeal specifically to students interested in sales. This is partly true. Certainly students with a passion toward sales would find marketing interesting, but so would students who have no interest in closing the sale. These students would be interested in the informational side of the programs. Subjects like information management or survey research would appeal to this student. Gaining knowledge increases power. "Behold, thou instructed many and thou hast strengthened the weak hands." (Job 4:3)

If already armed with a degree, but interested in developing better skills, there are marketing programs that offer students a certificate instead of a degree and are available both through traditional colleges and online. Online classes allow studying from home, and offer the distinct advantage of being able to complete classes at an individual's own pace. Completion of a marketing program earns the student a certificate verifying their competency in a range of subjects from direct marketing to interactive e-commerce. Students interested in a certificate can complete the course in a much shorter time than students interested in one that offers a degree. Individual career goals will determine course is the best choice.

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