Thursday, September 18, 2008

Fundraising For Charity

Fundraising for charity is a work that is imperative for non-profit organizations in order to meet financial goals. Those who are experienced have a proven system that helps them distinguish the most viable donors. This type of event can range from a large capital campaign to a bake sale, depending on the type of charity for which one is raising funds.

Many different people can accomplish this goal in many different ways. Larger organizations may have a staff person who is in charge of fundraising for charity. They not only coordinate the efforts, but also build relationships with major donors to insure future support. Other, smaller organizations may rely on volunteers to do their fundraising. These volunteers usually demonstrate their commitment to the organization's cause not just by giving money, but also by giving time. In all cases, however, those who are fundraising for charities are much more effective in efforts if they believe in the cause enough to invest personal money into the campaign. Isaiah 29:18 says, "And in that day shall the deaf hear the words of the book, and the eyes of the blind shall see out of obscurity, and out of darkness." This should be a great motivation for anyone trying to raise money or anyone deciding to give to any charity.

Seasoned fundraisers know that it is best to start soliciting contributions from those who are closest to the organization and then work their way out. For example, in the case of a capital campaign, one would want to begin their fundraising for charity by soliciting the support of the organization's board members first. Then, as they approach those further from the organization, they can be confident that the organization itself is supporting the cause. People outside the organization will be more likely to support if the organization's own people support it. Also, those who are fundraising for charities will start soliciting support from those who have already given in the past, before soliciting those who have never given.

This effort can involve capital campaigns, or smaller scale efforts. Fundraising for charities which involve capital campaigns, typically will involve major financial gifts, which will be solicited directly from the potential donors. After major gifts are solicited, the focus will be on soliciting general gifts through direct mail campaigns, phone solicitation and various other fundraising projects. Capital campaigns typically last 3-6 months, while other smaller projects may last a day, week or month. Furthermore, many efforts involve seasonal solicitation, depending on the organization when fundraising for charities.

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