Saturday, September 6, 2008

Affiliate Computer Program Software

Affiliate computer program software is available to all affiliate marketers that desire a simple way to keep track of and organize all of their campaigns. Affiliate software tracking is offered to marketers for a nominal monthly fee or for a percentage of commissions earned. To understand how these programs work, the understanding of what a marketer is must be established. A marketer is typically a merchant or owner of a website that partners with other merchants to display banner ads within their site. Every time a visitor clicks on the ad and makes a purchase, the affiliate marketer is paid a commission. The software tracks the banner ad code to recognize and track where the potential customer received information about a merchant's site.

If the click originated from the affiliate marketers banner ad, then it is logged into the spreadsheet and tallied up at a determined time. This allows the owner of the affiliate software tracking program to review the spreadsheet to see if they are making any money by having the banner on their site. The merchant for whom the banner was made should also have affiliate computer program software that keeps track of all their marketers to determine if particular banner ads or marketers are bringing in any profits. This software is ideal for busy merchants who want to advertise their product or service through the Internet but do not want to pay for it before purchases are made. The marketer advertises the banner ads and only gets paid when a product or service is sold. The idea of affiliate marketing was created as a paid referral service for the World Wide Web.

With technology rapidly advancing to the point where every merchant should have a website, or they may be losing money, it is wise to develop ways to market a product or service that is inexpensive and allows for people to make money at home. Some marketers do not have websites, but utilize free advertising for the merchants they represent through the use of a link to the merchants website with a distinguishing code built in. This code allows the affiliate software tracking program to keep track of the amount of sales and clicks the marketer generates. Keep in mind, there are many merchants that will not offer these opportunities to people without a website. If the marketer does have a website, they will have to be sure that there is no obscenity or inappropriate content.

There are a variety of these programs available to marketers. Some of these include: pay per click, pay per sale, and pay per lead. A pay per click is when a marketer is paid each time a visitor clicks on a link. For example, if 25 people clicked on a link that paid $0.25 per click, the company just made $6.25. Another more popular method of payment is the pay per sale. This means that the marketer only gets paid per sale made from the click of their link. Affiliate computer program software was developed to organize and track all known methods of payment. The pay per lead method allows a marketer payment upon submission of a lead. A lead can be any information that a visitor volunteers such as name, email address, postal address, phone number or fax. Many pay per leads require the visitor to fill out a form 1 or more pages long, while some just want an email address and a small survey of interest.

For example if the cost per lead is $15 for information from a website visitor filling out a 5 page form, and 15 people fill out the form, the affiliate marketer just made $225. The software is a base where a person can organize the different marketing campaigns and keep track of commissions and payments. The affiliate software tracking program acts as a 3rd party intermediary between the merchant offering the affiliate opportunity, and the marketer. The tracker issues a check or can directly deposits the money into the marketers account(less percentage fees for their service). This enables the marketer and the merchant to operate a worry free simple marketing program without the hassles of meticulous record keeping.

Computer programs of this nature are available online from many companies. The program can be instantaneously downloaded and accessed by creating an online account and password. When the marketer or merchant decides to forgo the use of the affiliate software tracking program, the account is deactivated, and rendered invalid. All information within the account can be transferred to an individual spreadsheet file and saved. As always, research and wisdom should be used when selecting the right affiliate computer program software to suit ones specific needs. "Through wisdom a house is built; and by understanding it is established." (Proverbs 24:3)

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