Audio Streaming Services

Audio streaming services allow musicians, vocalists, and DJ wannabes to produce and air their own radio shows in cyberspace, commercial- free and amazingly affordable. Thanks to high capacity bandwidth servers, vocalists, groups, and musicians can drive a targeted listening audience to tune in to live or static audio content from anywhere in the world. Using downloadable software and a password, clients connect to audio servers via a transcoder on a client PC. The audio server can then broadcast live or static content across the worldwide web to a global audience. Server provider websites contain links and listings of client radio stations to direct a specific listening audience to the client's station. Sorted by artist's name, style of music, or trade name, station listings are automatically updated by the provider's server. Country music, gospel, contemporary, and rhythm and blues lovers can easily find the client's station and tune in to a live broadcast in real time or sample a static recording.

Live concerts with DJs add to the ambiance and excitement of a new group trying to break into the business of music. Audio streaming services are great for airing concert promotions and tours. Agents and promoters can book more gigs by having interested parties preview a live performance and get a taste of the group's potential to impact a crowd. Live content can even be broadcast from a DJ's turntable using downloadable software and built-in USB audio output. Promoters can broadcast static audio content and post a link on the group's website to direct users to listen on demand at any time. To help drive audiences to the streaming server, entertainers can host a link to the server on their website.

New performers or seasoned entertainers can boost product sales not only by using audio streaming, but also by adding a link to a streaming video server for a total multimedia package at very little cost. High quality broadband audio and video demos offering live or static performances beat the high cost of producing a demo CD in the studio and the headache of trying to convince a major radio or television station to feature a demo on a playlist or program. But streaming videos can provide a low-cost platform for those who want to break into television but lack the cash to invest in big ticket promotional campaigns. By having 24/7 web-based radio and television stations, performers can afford to produce a slammin' audio/video demo package that can potentially rock the worldwide web!

Small and large ministries can also take advantage of this awesome Internet technology. Thanks to audio streaming services and a video streaming server, it doesn't take a million dollar advertising budget to take the gospel of Jesus Christ to the world. "And Jesus came and spake unto them, saying, All power is given unto me in heaven and in earth. Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost: Teaching them to observe all things whatsoever I have commanded you: and lo, I am with you always, even unto the end of the world. Amen." (Matthew 28:18-20)

Ministries, musicians, vocalists, and choirs can invest in a high quality affordable video camera and digital mixing board to produce dynamic multimedia packages that rival those costing tens of thousands of dollars. With a streaming video server, churches can expand outreach to the unchurched, the home-bound, or nursing home patients who cannot regularly attend services. Simply include links to the church's online radio and television stations in weekly bulletins or letters to shut-in members. Those with Internet access can log onto the site and access MP3 uploads to hear and view live services, or listen to sermons on demand at their convenience. Youth bands, children's choirs, praise teams, and liturgical dance ministries can all take advantage of high-tech streaming media to help promote the gospel, or to review and improve on performances to the glory of God.

In the corporate world, large and small companies can utilize streaming technology to share audio and video training sessions. Simply videotape a corporate trainer and distribute links to the server's URL, or post a link on the company website. Employees who can't attend special conferences in person can access real-time broadcasts of important meetings or download static content months later. Contracting with a streaming video server to televise training sessions or present an interactive annual report to shareholders is an added plus to strategic marketing. For a relatively low cost, large and small companies can keep employees, shareholders, and potential investors abreast of innovative procedures, upcoming policy changes, and workplace regulations. Instead of spending thousands on slick sales brochures, companies can invest fewer dollars into producing and airing informative videos in living color to make a visual impact two dimensional pieces can never deliver.

Entertainers, ministries, bands, and other performers can browse the Internet to find audio streaming services or locate providers of an online streaming video server. Individuals or organizations seeking to start their own online radio or television on a budget should also ask associates in the field of performing arts or corporate training to suggest a reputable provider. Clients should go online to compare pricing and packages to get the best bang for the buck. Reputable companies should have references and a good track record in providing technical support and high quality connectivity. But the key to producing a quality station that people will want to listen to is to first, pull together a talented group of individuals who know how to perform professionally. Next, hire good DJs, sound engineers, and mixers who are skilled at creating a professional broadcast or videotape. Remember: streaming technology is an awesome medium that exposes performers to a multilingual audience, but top notch quality is the same in any language.

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