Tuesday, September 30, 2008

Basic Lead Generation For Internet Marketers

By John Anghelache


The more opt-ins you get the bigger your email list. A big responsive email list can set you up for life. Or at least for a long time to come.

One of the problems business owners have is generating leads or website opt ins. A glance at their website tells me the story. They don't know the process.

The purpose of this article is to reveal a simple strategy proven to boost opt-ins. I'll give you the basics. Plus, copy you can model for a squeeze page.

You need to understand why people opt-in to email lists. Once you know why, it's easy to engineer a proper lead capture process. People get on lists because they believe the list owner provides good info. No one has the time or inclination to opt-in to lists they are not interested in.

My suggestion is give them free info that solves a problem they have. The info can be a free PDF, MP3 audio or video.

That's how you deliver value.

The other thing is, make it a cinch to get on your list. Don't ask for too much personal info. Your best bet is to just get their email address. That's it.

Third, in addition to the free report or whatever, make sure the prospect knows you'll be sending periodic emails. Otherwise, people will join your list just for the freebie. Then they unsubscribe. Keep them on the list by offering a free ezine along with the free report. This is just basic lead generation marketing.

Here's an example. Let's assume I want to build an email list of business owners. My lead capture page could be as simple as this...

Want bigger muscles?

Read These Free Reports To Discover Five Secrets To Profit-Rich Trades

If you want to build bigger muscles faster... then... get your hands on these reports. You'll discover...

How to add 10 to 25 pounds of pure muscle mass on your frame in less than 90 days.

2. How to get free pay per click website visitors and boost search engine rankings at the same time.

How to "double-dip" on every stock price move.

How to speed up your metabolism so you stay lean while getting hard and ripped.

How to get an insider's edge on projected price activity 30 minutes before the stock market opens.

To get access to these reports... and... my weekly ezine, "The Internet Profit Letter" fill in your primary email address below. Do it now...

Okay, that's a good "bread and butter" way to generate Internet leads. You can run small pay per click ads to drive people to a modified version of this web page.

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1 comments:

Anonymous said...

Just wanted to say thanks for taking the time to write this articles. Well done!

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