Discount Gold Jewelry

Discount fine jewelry can be found on many online websites that currently offer huge discounted prices. Everything from sparkling diamonds to discount gold jewelry is available at cut rate prices that are sure to tempt the most conservative purchaser. Why pay more when a 3 carat diamond can be purchased for the price of a 1 carat? Many stores offer great prices because large companies sell in volume and still turn a handsome profit with discounted rates. For consumers who are in the market for a piece of heirloom quality jewelry, check out several online stores for competitive prices and unparalleled quality.

Many consumers want to purchase a piece of jewelry that will last for generations as it is passed down through their family line. This is especially true of pieces like engagement rings and necklaces which have historically been the pieces of choice for most women. Diamonds are still a favorite gem for any occasion and the selections and prices vary quite a bit. There are white diamonds and colored diamonds from which to choose at some discount stores. Colored diamonds generally come in yellow, pink and blue with pink being the most rare and expensive. White diamonds are more affordable as well as plentiful and are purchased more often than colored diamonds.

There are several things to keep in mind when shopping for diamonds such as color, character, size and cut. Many diamonds come in varying degrees of clarity which has a bearing on the purchase price. A flawless diamond is definitely more expensive at a discount fine jewelry company than one with a flaw although to the untrained eye, most would never know the difference. As far as investment purposes, however, a flawless diamond has much more potential for accruing value as time goes on. The extreme rarity of colored diamonds makes them very expensive and harder to locate at some retailers and wholesalers. "Who can find a virtuous woman? for price is far above rubies." (Proverbs 31:10)

Diamonds can be found set in discount gold jewelry or other metals such as platinum or silver. Platinum is becoming the metal of choice in contemporary society since it is harder than gold, does not tarnish and compliments any gem selection. Discount gold jewelry has been the preferred metal for past generations and the tradition of yellow or white gold items will continue to be popular for the traditionalist. Some settings are now being made from two or three different metals including yellow gold, white gold and platinum. Contemporary styles have opened the door to mixed metals and many discount fine jewelry stores offer a variety of treasures in variations of metal.

For those who cannot afford a large diamond but want something more than a Cubic zirconia, Moissanite gemstones have become very popular with many customers. Moissanite is made through a synthetic process and is almost as hard as a diamond. Its worth holds value while being less expensive than a diamond but more expensive than a Cubic zirconia. For many people, this is the perfect gem for the money because the gem has such as close resemblance to diamond properties that even professional jewelers have a hard time seeing the difference. Diamonds and their cousin, synthetic gems, will continue to be popular for special occasions such as engagements, anniversaries, 16th birthdays and other memorable occasions.

Both men and women can enjoy heirloom quality discount gold jewelry that displays a diamond for most any special occasion. Wholesale and discount fine jewelry prices make it easy to please someone special without breaking the bank with the purchase. When purchasing a diamond from any store, make sure of the quality by asking for the GIA certificate rating if the gem costs more than $1,000. This certifies the quality and weight of the diamond and assures the buyer that he or she is getting what they purchase. If there are two diamonds listed for the same price but one has the certificate and the other does not, it is wise to always buy the one with the rating.

When purchasing discount gold jewelry, always make sure that it is of adequate weight. Gold jewelry is weighed in grams and some stores do not weigh the products or provide weight lists. It is known that sometimes jewelry stores sell lighter weight gold in order to make more profit. A piece of discount fine jewelry that is made from a lesser weight of gold will not hold up as long and may bend under normal usage. If a consumer wants to make sure that he or she is purchasing a quality piece of jewelry, make sure that any purchase weight is consistent with other pieces of like price and weight. Anything substandard may not be worth purchasing even if the price is right.

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