Tuesday, September 30, 2008

Do you have to offer a money back guarantee with your products?

By Stu McLaren


Do you have business questions that are stopping you from really progressing within your market? I know as my business grew I came across road blocks, big and small, that sometimes would put me behind schedule or just stump me. In this article I will answer two of those questions on creating products.

Question:

Is it required to offer a money back guarantee with your products?

Check with your merchant account for this information to make sure about their requirements regarding guarantees because some say you have to offer one and other will stipulate exactly how long they can be for.

So I would check with your merchant account. That is probably the best place to go and they will be able to point you toward the specific rules and regulations that the government has set, but your merchant account is the one that is going to be following it because they are the ones responsible for the money coming and going and that is why they are obviously following the FCC and they are up-to-date on all the FCC rules and regulations.

Customers enjoy knowing you have a guarantee offered because it adds a sense of security when purchasing something from you. Make sure you do check with your merchant account though, they will be able to tell you how long you can and cannot offer a guarantee for.

Next question:

Are their people who will buy your product, download it and then immediately ask for a refund based, basically stealing it?

With every industry, you will have people who always ask for refunds even when you know they have downloaded your product just hours before. One group that sometimes goes unnoticed is the group that buy your product, then proceed to give their download link, or login information to their family, friends and colleagues, so by the end you have at least ten people accessing one account. If you don't have a tracking system set up this is very hard to detect.

With my tracking system that I have set up now I am able to see how many IP addresses are accessing my information and different things of that nature. When I first started I didn't have any type of system set up and although I knew people were passing around my info, I had no way of identifying exactly who they were putting a stop to it.

Products like, Product Padlock that Armand Morin created, gives you the ability to see who is downloading your products, where they are doing it from and how many times they have downloaded it. This allows you secure your digital products.

By tracking this information you can tell if you have five completely different IP addresses downloading your information that someone is passing on their login information to other people. Product Padlock is a great resource to keep tabs on this information. There isn't a set number or percentage that this happen, but I can tell you it does happen, no matter what type of product I sell.

Find out more answers to your product creation questions by checking out www.InstantBusinessAnswers.com

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