Ecommerce Web Page Design

Running a successful business requires savvy ecommerce web page design. Ecommerce is a term that refers to the buying and selling of services or products electronically. Electronic commerce can be conducted over the telephone, automatic teller machine (ATM) or the World Wide Web. Whether a company is exclusively doing business over the internet, or it is has a land based retail presence, ecommerce web design specialists can help design its website to maximize user ease and encourage spending. This electronic interface can automatically perform many of the functions generally handled by accounts receivable employees. Electronic sales can be strictly internet based, as is the case in software downloads and virtual purchases. However, selling goods over the internet includes shipment of merchandise after the electronic portion of the purchase has transpired. Electronic transactions between businesses, rather than individuals, are known as Business to Business or B2B transactions. Ecommerce not only encompasses the sales portion of ebusiness, but it also refers to the electronic transfer of funds to pay for the purchase and also electronic bill paying services and other internet financial tools offered by most successful banking entities.

Electronic transactions began in the late 1970s. This was a time when companies began sending invoices and purchase orders electronically, rather than through the mail or dictating them over the phone to the listener who was dutifully taking notes on their end. These electronic purchase orders and invoices paved the way for the rise in ATM usage, telephone commerce and credit cards. Retail became increasingly virtual, on both the selling and the buying ends. By the 1990s electronic commerce had grown to encompass data mining, data warehousing processes and enterprise resource plans (ERPs). Almost anything can be sold, purchased, traded and invested in over the internet. There are entire stock exchanges traded solely over the internet now. A wise business owner would do well to invest in ecommerce web design specialists to put the best foot forward in an economy largely based on successful internet presence.

A corporation versed in ecommerce web page design will also be familiar with the Federal Trade Commission's rules on internet activity. There are governmental regulations regarding email advertisement, web site marketing and customer privacy. To memorize all the numerous regulations would be time consuming and counterproductive. Instead, ecommerce web design specialists can create an electronic retail interface that keeps with the governmental regulations, even as they change. Employing the services of these specially trained individuals can save a company time and money in the event that it inadvertently disregards a regulation or forgets a statute among the many pertaining to advertising electronically. Internet development encompasses many areas of a business's internet presence. Internet design specialists conceptualize, model, plan and deliver information to be used to represent a company via the internet. A web site is a collection of web pages all stored on a server. Together they present content to define a company and deliver the goods and services to the business's clients accessing the site. Each individual web page can be accessed at the request of the computer user, frequently called the end user. Ecommerce web page design will also include the ability to run software that allows for electronic fund transfers, internet credit card validation and authorization or bank account routing capabilities.

The art of developing websites is relatively new. The first individual to create an internet site, did so by combining the technology that allowed emails to be transferred over phone lines and hypertext, which had only been used for browsing CDs until then. This was in the early 1990s. Throughout the rest of the 1990s to the present, internet design has continued to transform. They hypertext originally used was HTML, which is a rigid "language" for design purposes. As technology began to enhance in the area of internet communication and presence, the "languages" available for internet development became more and more flexible. This allowed for greater creativity, more fluid interfaces and an easier end user experience.

Reputable ecommerce web design specialists will create a site for their client that considers the four most important points of development, and addresses each with skill and creativity. The first major concern is the content. What does the business want the site to include? Is the content both accurate and enjoyable for the reader? If the content is too sparse, the user will become confused as to what exactly the company does or can do. If it is too technical in terminology, the average internet surfer will be intimidated and leave to find another more understandable website. This will mean the loss of revenue for the company who owns the site, so choosing a skilled ecommerce web page design firm will pay off in the end. Usability is the second great concern with designing for the internet. This is even truer when electronic commerce is housed on the site. It is counterintuitive to make it difficult for shoppers to spend their money. A wise business owner will pay for a site that eases the purchasing process. The ecommerce web design specialists will work to streamline the credit card authorization and billing address retrieval process to allow the purchase to be transacted as quickly and easily as possible. The appearance of the site is also important to the success of an electronic retailer. The more appealing the design, the longer the shopper wants to continue shopping. "Buy the truth, and sell it not; also wisdom, and instruction, and understanding."(Proverbs 23:23) Visibility is the last important aspect that ecommerce web page design specialists will assist with. A company's website should come up on most large search engines. Internet development firms can take proactive steps to assist in a company's internet visibility.


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