Tuesday, September 30, 2008

Getting More Online Traffic to Your Website

By Theo McLanahan


Even if you are new to the world of Internet marketing, boosting the amount of online traffic that your website receives does not have to be difficult. Any effort you have to put forth in order to get more traffic to your website is more than worth it. Consider the following suggestions that can help you do it.

If you want to get more traffic on your website you need to figure out what kind of people will be interested in visiting your website. Attracting people to your website who have no interest in the products or services that you offer will not help you to boost sales. Instead, you need to identify your target audience, get them to come to your website, and provide them with what they will be interested in so that they will become your customers.

Keywords are the words and phrases your target market uses when they search for your product or service. Knowing what those are in advance can help you optimize your pages by using those keywords in your meta tags and page titles. When search engines perform crawls through the Internet, your pages will be indexed with those keywords. If someone performs a search using the keywords on your site, it is likely that your site will be listed in the search results.

In order for keywords to be truly effective for boosting your website's traffic, they must be used well in conjunction with the content you have. Your content should be of direct interest to your target customers. For example, imagine that your research has revealed that your travel website customers are interested in family friendly vacation ideas that are easy on the budget.

After conducting some necessary research you will be able to write articles for your website that will be of direct appeal to your ideal customer.

Traffic to your website will also increase if you have external links to your website. You can place these links in your blog posts, encouraging blog readers to check out your website. The signature line of your posts to online forums can also include a link back to your website.

Writing articles and distributing them to reprint directories is another great way to add to your traffic. Other website owners visit these directories in search of articles they can use on their site. Each time someone publishes one of your articles, they will include a few lines at the end of the article that you have written about yourself and your site.

The number of people that find out about your website is nearly unlimited when you consider all the different places that a link to your website can appear online.

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