Now I hate to constantly belabour the same point, but this is so important that it requires mentioning again and again until it sticks firmly into your mind:
A May 2008 report from the website eMarketer.com shows that between 2007 and 2012, blog readership will climb from 94 million to an astounding 145 million.
That's a 67% increase ... Read that number again.
Now, I could spend all day talking to you about the many different things you can do to ensure that your business becomes a big hit. But when you have something as easy as this, words just don't seem to cut it.
You would be hard pressed to find anything else within the business world today where a projected increase of 67%, coupled with the assurance, that unless the world falls off from the shoulders of Atlas, then you can be damn well certain that it's going to happen. Do you really NEED any other reason to start your own Blog right here, right now?
Think about 'old' big online moguls such as Google or Yahoo!.
Why is it that they have been so successful? They got into the field at the right time, just as the market was poised for rapid growth.
Again, that's 67%... So if this singular fact isn't enough to get you going with a Blog, then really, nothing else will. But heck, I like to push things beyond the limit, even when it seems we've reached it.
I'm going to give you even more reasons why you need to start blogging immediately.
If you scour through the internet (as I've done for you) looking for the right material, correct and true facts, you'll eventually land upon an excellent report researched and written by the Pew Internet and American Life Project in 2006. The subject was simple, yet very complex.
The focus of this study was the demographics of bloggers and the reasons which they gave as their motivations as bloggers. There was a lot of interesting information in this report; I've gone ahead and pulled the most relevant of this data and presented it below.
Here are 5 points culled from this report which illustrate the importance of starting a blog ASAP.
Point #1: INCREASING YOUR READERSHIP About 8% of U.S. internet users (12 million) maintain a blog. 39% of U.S. internet users (about 40 million) read blogs. That's a 5:1 ratio...and that ratio is going to increase.
Point #2: FOR THE MONEY? The most cited reason for running a blog (52%) is for creative reasons. Only 7% actually do it for the money. What does that tell you?
There is little competition, with so few bloggers in it for financial gain. There are a large number of successful blogs which you can emulate - in the interest of making money. What this all means is that while creativity sells, the creative types are rarely selling it. Learn from this - there is money to be made.
Point #3: EASY ON TIME Blogging is not terribly time consuming; in fact only 10% of bloggers put in ten or more hours a week on their blogs.
Now that's an interesting point. There are a large number of successful blogs, and those who run these, aren't necessarily working through the night. So, running your own blog and making money might not be that difficult or time-consuming after all. In fact, this separate "hobby" could turn out to be the easiest money you've ever made.
Point #4: SUBJECT MATTER The survey asked bloggers what they tend to write about. These were their answers: 37% focus on their own lives. 11% focus on public issues. 7% focus on entertainment and other niche topics (e.g. sports, business, technology, hobbies, religion, etc.).
The point here is that if you want a lot of viewers on an ever-increasing basis, then you'll need to allow bloggers a lot of PERSONAL space to express themselves. Today it's all about personality, about the FACE. Remember this point well.
Point #5: DEMOGRAPHICS Knowing your readership is something you need to do before you begin blogging. You want to try to capture the largest demographic possible if you intend to make your blog a profitable one.
54% of bloggers are 30 or younger. Bloggers are evenly divided between the genders. More than 50% of bloggers live in suburbs rather than in cities. 60% of bloggers are white, 11% black, 19% English-speaking Hispanic, and 10% other.
While the demographics of the blog world don't mean that you should not consider minorities as a part of your readership, you want to go for the largest possible audience if you are trying to make money from your blog.
Of course, the best blogs are those which appeal to everyone - every race, gender and age. That's the goal. Broad appeal is the key to financial success through blogging.
There has been a lot of useful information and many good reasons given here for you to start up a blog right away.
Don't hesitate - give it a go. It's easy, fast and in MOST cases, doesn't cost you a penny to start and run. Even better, as the facts suggest, the time won't require too much from your day or week either. So what are waiting for? Need I say more?
About the Author:
About the author: Christopher B. Marquis reveals valuable information about blogging on the homepage where he explains lots of winning blogging strategies.
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