Do you have a website? If so, you absolutely need traffic.
What is website traffic? Website traffic is actual people browsing your site. Many people have spent good money for the nicest-looking site with all the latest bells and whistles, but lack the visitors that actually generate cash from that site. This is just like building a Walmart, with all the items in stock and employees on staff, and placing in the middle of the Sahara desert.
There are many ways to get traffic. If you need traffic fast, there are two basic methods you can use.
The first method you should consider is borrowing traffic. If at first you're unsure if this method will work for you, please carefully consider it because it can be a very powerful means for getting new leads. The basic idea is for another website owner to suggest that his or her readers look at your offer. Generally, you will need to pay a commission or referral fee to encourage this action on the part of the website owner.
This procedure gets results for these two reasons. First, the other website owner has already invested the time and money required to collect the names and contact information of interested individuals, sparing you from doing the same. Second, this method allows you to get "credit" for the credibility of the other website owner. Think about your own experience. Do you normally seek out self-serving, traditional advertisements, or do you rely more upon the advice of friends and trusted acquaintances when making a buying decision? The answer is obvious.
The "borrowing traffic" method can generally be performed without upfront cash, though you will have to pay a percentage of sales.
The second basic fast-traffic method is to pay for advertising. You have many options available for paid advertising, and I'm going to recommend pay-per-click advertising. Google Adwords is the easiest venue to start with this method, although Yahoo and MSN have similar programs. With pay-per-click advertising, you are able to target specific keywords that people are searching for, and you can start in a matter of minutes.
Pay-per-click advertising is effective for many reasons. One reason is that you can match exactly what people are searching for. Additionally, pay-per-click advertising can be tracked. As an example, Google can identify which keywords generated the most "clicks" and using their conversion tracker, you can also determine which specific keywords led to a sales conversion.
The "pay-per-click" model does require a cash outlay, though Google generally won't bill your credit card until the end of the month. At first, you will want to monitor your Adwords account frequently to ensure you are not spending more than you intend, although once you have your ads and website optimized, you will likely want (and happily buy) all the traffic Google can send you, because you know it will be profitable.
These are only two methods of getting traffic to your website. Future articles will reveal many more methods.
About the Author:
If you are trying to increase visitors to your web site, see Darrel Hawes' site for tips in getting more visitors, and generating more leads.
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