Innovative Advertising

Innovative advertising can mean the difference between having marginal profits and having great success in any business, and the best kind of advertising for a particular business requires some planning. Inexpensive items with the company name and/or logo on them for distribution to customers is one of the most common methods of advertising today. Just a few of the items used for publicizing a company are ballpoint pens, tee shirts, magnifying glasses, and lint brushes. When a new product is being introduced, one way to promote that item might be to have a miniature of the product embedded in a Lucite paperweight and included with filled orders and by distribution to walk-in customers.

People always enjoy receiving free things, so salesmen who are calling on potential customers might leave a bit of information in the form of a coaster with the company name on it at each office visited. A similar technique can be used at trade shows. Besides making the company's booth attractive, there should be something for visitors to take home with them. Newspaper, TV, or radio ads offering coupons to exchange for prizes are good ways to lure people to the site. Mailing cards inviting people to come to the trade show and offering to exchange something for the card is another. Effective advertising means getting the company name and/or product in front of people as often as possible.

Has the company reached an important anniversary, or sold its 100,000th product? Whatever the milestone reached, a public celebration can provide an excellent opportunity for innovative advertising. Balloons attract attention to the site on the day of the celebration, but a lot of promotion beforehand is what will really bring people in. Attractive posters around town will serve as reminders of the event, and something like a raffle or drawing, with prizes to be won, will add interest. Attractive newspaper ads and well-crafted TV and radio ads will get the word out.

Websites provide effective advertising when they have been well designed, and there are companies with the expertise to assist a business with making the best presentation possible. By keeping the website updated, regular customers will know when new products are introduced, and prospective customers will see what the company has to offer. Today, prospective customers often visit the Internet looking for things they need more often than consulting other forms of publicizing, so if a company is not currently enjoying a presence on the web, that is something that should be considered. Truly innovative advertising will leave no stone unturned.

Larger companies may not have to look any farther than their own in-house staff for the most effective advertising ideas, but the smaller firm that has no staffing for publicizing may need to look to an outside source. There have always been firms willing and able to help companies make getting the word out about the company more effective, and all the businessman had to do was look in his phone book to find one. Nowadays, the Internet has expanded that field many times over, so the choices are mind-boggling. Research into which of them would be right for any given business could take some time. In the end, the search could well pay off with innovative advertising that produces very satisfactory results.

Businesses are sometimes invited to advertise in a common venue, such as a restaurant menu. Placed strategically so that customers looking for menu items must also see the advertisements proves an effective advertising method. Chambers of commerce often produce local maps for visitors that include display of local businesses as well. Billboards with the names of many of the town's businesses posted on them can be welcome displays for tourists. Does the business have a connection with the town's history? That plays well when it does exist. Lending a business name to local festivals, etc., is advertising at its best because of the good will it promotes. The only advertising available in ancient times was word of mouth, and it seemed to be enough. Jesus couldn't hide from the crowds that came to hear him on the strength of that advertising. "And there followed him great multitudes of people from Galilee, and from Decapolis, and from Jerusalem, and from Judea, and from beyond Jordan." (Matthew 4:25)

The ways for a company to get its name before the public can be as numerous as the coffee mugs that sit on desks in every office, or the travel bags carried across country every day. Caps and pencil holders, or drinking glasses can all be emblazoned with a company logo. One baseball team offered umbrellas with the team's name and logo on them to the first 1,000 fans one day. Innovative advertising is only limited by the human imagination. By looking at the goals a company wants to reach, the image it wants to portray, and the community in which it exists, effective advertising can certainly be achieved.

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