Global Positioning System, much better known as GPS, is a technology meant to track anything and everything. In mobile phones, GPS provides an invaluable service in case of emergencies. GPS is a special feature, integrated in some mobile phone brands and models, such as Nokia 6110 Navigator, Blackberry Curve 8310, HTC TyTN II, Blackberry 8800, HTC Touch Cruise and Nokia N95 (8GB version).
Generally, phones that have this feature are more expensive and are top of the line models. But as the price of the technology begins to drop, the phones will become better and cheaper as well. Mobile phone makers are waiting to integrate this technology in all of their products.
Currently, navigation is the main use of GPS, but that's not what's interesting the investors. While people who refuse to use paper-based maps rely on GPS for accurately pinpointing locations, the ultimate use of GPS technology will be using it to deliver location-specific services. The software used with the GPS satellite links will be able to show a particular person's exact location, allowing emergency services, businesses and other individuals to track down the person, whenever needed.
While the ultimate GPS usage may seem to be a privacy violation, the idea is to safeguard the public and enhance business services through the technology. Government regulations in each country specifies the limitations of GPS utilisation and they restrict anyone from using the technology to gather intelligence on anyone without their explicit permission.
GPS still suffers from the interference of tall buildings and areas that are under development. Technology is working to eliminate this problem. Currently, GPS is able to locate specific areas and roads by locating the person using a GPS-enabled phone. Phones that have GPS functioning are able to get information based on the individual locations.
Network integration is another future possibility with mobile phone GPS technology. Social networking sites and mobile phone networks will be able to exchange real-time information via GPS-integrated mobile phones.
MySpace and Facebook have already taken measures to integrate the technology, by introducing the mobile version of their sites. The primary aim in this integration is to allow user generated content to be uploaded efficiently and conveniently from where the user is.
While GPS technology is a relatively new and great way to keep track of children, elderly relatives, important commercial arrivals and departures etc, it may become quite an annoying applied science for the general public. This is because, if the technology is used by unscrupulous marketers, they can target location-specific advertisements to each GPS mobile phone user.
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