Saturday, September 27, 2008

Publisher or Self-Publishing: 3 Benefit Capturing Strategies

By DrProactive Randy Gilbert: The #1 business advisor to authors and speakers.


Most people never write a book because they see the problems associated with both ways of getting a book published and they stop trying. If you try the big New York publisher route, the first step of finding an agent is not easy and it's extremely difficult to get the publisher to take a book and pay an advance.

If you attempt the self-publishing route you are faced with a very steep learning curve to begin with as you must fast dozens of technical difficult duties. And the cost for this route is between $30,000 and $40,000 by the time you are finished.

However, there is a new alternative for the bright person who wants to both write a book and use it to make money. There are three methods for book publishing that anyone can use to liquidate problems and see results.

Strategy 1 - Never give your copyrights away if you don't have to.

The two biggest benefits to seek are to maintain control and make money. Both of these two self-publishing benefits can be enjoyed if you find a New York Publisher that doesn?t buy the copyright to your book and encourages you to use as much of the content of your book as you want to create other money making products.

Strategy 2 - Get the widest distribution possible for your book.

The biggest benefit of a New York Publisher is the wide distribution of your book. Proactively choosing a publisher with wide dissemination will give you the advantage of sustaining higher sales. This will exponentially increase your income, because each book sold in a bookstore will bring the reader back to your website, where you will sell them your other products.

Strategy 3 - Turn your book into a business by creating a book marketing plan.

Another great benefit of choosing a New York Publisher is a good marketing plan, but you?re going to take it to a new level. From the beginning of your book idea, turn it into a bestselling business. You will being making money long before your book is actually published. This could bring in more profit than you?d ever get from the advance of a publisher. And you?ll reap the benefits of high sales because off of your products will sell the book when it is printed and ready to be shipped.

ACTION POINT: To have the best of both worlds when you write a book, proactive use the 4 strategies above to look for the right publisher. You?ll make a profit through the entire procedure from the book idea to New York Times Bestseller. You?ll create a book that is an automatic bestseller and could even earn you a passive 6 or 7-figure income.

About the Author:

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