Web design's most important rule is to make sure your site performs under any condition such as different web browers. Not everyone uses Internet Explorer anymore. You also want to keep fancy graphics to a minimum. This can be overwhelming to your site's visitors. Keeping your site simple is what attracts attention.
These are the rules of a good website design
1) Splash pages should be left out when optimal performance is a priority
Splash pages are becoming more popular with sites today but many of them have obtrusive graphics that can overwhelm your visitor. If you want to have a splash page on your site, just keep the page simple and include only a few graphics as to not scare off your site's visitors.
2) Keep banners to a minimum
Websites in the past had a lot of banners which were useful at the time but nowadays they're just a nuisance. Using to many adds makes your site less credible and your visitors will either ignore them or just leave your site. Instead, use affiliate links in the text of your site so people won't view it as just advertisements on your page.
3) Make your site's navigation easy
Navigating around your site should be simple enough for anyone to use. You want to keep you navigation simple by not using flash menus or multi-tiered menus that can easily confuse people. If it's too hard for someone to navigate, they'll just find another site to go to. Including a site map on your site will make it easier for a person to find what they want.
4) Make it easy for your visitor to know where they are
When a visitor to your site looks through all your web pages, they may not know where they are on the site so making it clear where they are is important. They will then know where they are without feeling lost. Just make sure each page has a clear title and your hyperlinks have a different color when it's been visited. If your visitors are confused, they'll leave.
5) Don't use a lot of audio on you site
If you wish for your visitors to stay long enough to read the contents, do not loop your music file in a way that irritates. While some music can enhance the experience, even the most beautiful of sounds becomes irritating if it is played continuously. If adding audios seems like a good idea to you, do make sure you provide some form of control such as muting or volume control so that your visitors can adapt to their surroundings. If you use all these tricks of website design effectively, you will in time know that your visitors will likely return again and again to your site.
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