Free Annuity Lead

A free annuity lead is information generated when a prospective customer expresses interest in getting more information about annuities at no expense to the agent. This information is typically generated through several different means, including tradeshows, seminars, or the Internet. When people who are searching for annuities fill out questionnaires, the completed questionnaire with their contact information, or the lead, goes to an appropriate agent, who, in turn, contacts the prospective customer. There also are companies that will generate this contact information for insurance companies, and then charge them for acquiring them. In turn, they may offer free annuity leads occasionally as part of a package deal to keep the business of the company.

However, there are ways for insurance agents to generate their own information without the services of an outside company. These individuals or companies can generate a free annuity lead through setting up an informational website, offering free informational services about annuities, such as booklets or pamphlets, or conduct informational seminars. If the agent offers information about their annuity products, the potential customers may come to see this individual as an expert on the subject, and therefore seek out their services when they decide to look further into annuities. While the agent is spending money on putting together a marketing product such as a brochure, or even a seminar about annuities, the potential customers that may come to them as a result really are free annuity leads, as the individual did not have to pay to solicit their interest.

There are many other ways to receive this information at little or no cost to the company. Constructing an informative website regarding the benefits of annuities can generate free annuity leads. This information will be generated when the person looking at the website completes an online questionnaire and submits it to the agency. Again, the agent did not directly pay to receive this person's information, yet received a free annuity lead because of the information they read on the website. A company can use the website, in addition to other informative marketing materials to generate contacts in their desired demographic range by tailoring the language and content of the information that is presented.

"The heart of the wise teacheth his mouth, and addeth learning to his lips" (Proverbs 16:23). Learning as much as possible about this type of service will be very beneficial to a company or agent. By researching and gaining a good knowledge on the subject, the individual may be able to create their own website or other service, without relying on an outside company to provide free annuity leads which will often save time and money. The information will be immediately available and the agent will not have to spend a great deal of money on this service.

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