VoIP Softphone - Perfect Communication Tool for MLM

VoIP softphone, as you may already know, is software that allows you to make real time phone calls using your laptop or PC and a high-speed internet connection. It makes use of VoIP (Voice over Internet Protocol) and SIP (Session Initiated Protocol) to transfer voice data over a broadband internet connection. Even calls that originate, or terminate, on landlines can seamlessly be handled via VoIP Softphone, making it a true replacement for traditional landline phone plans, at a fraction of the cost.

Not to mention, you get tons of free features and free voicemail with typical VoIP softphone plans, making it more flexible and powerful to use. Although VoIP is a relatively "new" technology, it has come to dominate the telecommunications industry, and many believe one day very soon, traditional calling companies and plans will be a thing of the past. So, to many, VoIP and softphone are nothing "new" per se, especially to those that are web savvy.

The MLM Connection

The focus of this article is an application for softphone that perhaps has not been widely discussed or emphasized as of yet. Namely, that VoIP softphone offers the perfect telecommunication solution for MLM marketers, for a number of reasons.

Anyone that has ever been involved with MLM knows that there are several "ingredients" and principles that go into the making of any successful MLM organization. You start by having a valuable product or service at a reasonable price, and generally, you have a proven system for promoting that product or service that is duplicatable, which enables you to build an MLM "downline" organization, which is of course the lifeblood of your business.

In order to accomplish this, there a few more key ingredients that you will need. One is leads and/or prospects. These are people that are interested in your products and services, and perhaps more importantly, potentially interested in becoming involved with your MLM organization. Where and how you get leads is a subject for another article.

Most MLM gurus, and for that matter, most successful business people in general will tell you that the key to success in business and life, whether MLM or otherwise, is relationships. Put another way, building a business is about building relationships. How is that done effectively? There are a number of factors that go into it, but the most important one is communication. Enter VoIP Softphone.

Why VoIP Softphone?

Now days, most if not all MLM opportunities have an online component to their marketing plan, and many emphasize online marketing as the primary means of building an organization. The web offers many great communication tools that allow business people to meet, grow, market, and advertise their products and services. Not surprisingly, many of the most successful MLM tools are largely web based.

The pattern emerging here, the common denominator between MLM and VoIP, is of course the Internet. The Internet provides the backbone for people to communicate and (here comes that all important concept again) to build relationships, via email, newsletters, user groups, forums, blogs, and of course, voice communications over internet protocol.

The great thing is, most MLM marketers are already web savvy, and may already be familiar with VoIP as a technology. They are a group of people who certainly need a powerful, flexible means of staying in touch with leads, prospects, and team members, at the lowest cost possible. VoIP Softphone provides exactly that solution.

Another plus is that in the course of a typical business day, when an MLM marketer needs to reach new prospects or existing team members, there is a very big chance the will want or need to be working online already. Daily routines include reading and answering email, checking downline stats, writing or reading online newsletters, making blog posts, and many other computer/web related tasks.

VoIP softphone makes it extremely easy to integrate follow-up phone calls into the mix with everything else an MLM marketer would normally be doing, simply by putting on a headset and clicking a contact's (prospect's, lead's, team member's) phone number in their softphone contact manager.

Xten.de offers a commonly used, free softphone download (X-Lite and Ninja) that handles this very well (in conjunction with a VoIP service provider.) It operates with an intuitive, user-friendly interface. With softphone, the user has the option of either using a VoIP enabled handset (phone) which generally connects to the computer via USB or other available port, or (more commonly) a headset/microphone combination, to make and receive calls. This again dovetails nicely with MLM marketing, because some of the top trainers in MLM recommend that marketers use hands-free headsets for phone communications, because it frees them up to take notes and feel more comfortable physically while talking with prospects or clients. This in turn positively impacts their communication skills and presentation while on the phone.

For many reasons, MLM and VoIP go together like hand in glove. In fact, there are even VoIP providers using MLM marketing to grow their customer base and market share. Again, that's the subject of another article, but what is clear is that a qualitybusiness VoIP softphone solution coupled with a solid MLM opportunity are a win/win combination.

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