A new concept in Internet marketing has emerged with the advent of Pay Per Click advertising. It seems that the search engines have finally managed to perfect the art of making profits with online promotions. Now what precisely does this mean?
Traditional methods of advertising were somewhat different. An ad would be paid for according to its duration not exposure. You would simply pay for your ad to be run for a certain length of time, regardless of how much exposure it got.
There were a number of options. News media, TV, radio and website promotions were just a few that could be used by advertisers. Then somebody came up with a bright idea. Of course some online ads were better than others and gave far more views. For example advertising on a busy website would give your ad many views. They developed a concept that paid the website owner and advertiser.
If you raised prices for the advertiser you would risk losing customers. In fact it could also be detrimental to the credibility of your business. Customers and sales would be lost and your competitors will start to get the edge on you.
Pay per click advertising seemed to be the perfect solution. It is very simple to do; the advertiser builds an ad around a keyword and submits it to a search engine. When the keyword is inserted it will bring up the ad along with the search results. The advertiser to pays a nominal sum to the search engine for every click through from a visitor. Both advertiser and search engine will profit.
Search engines took this concept one step further and allowed advertisers to bid more on particular keywords to get a better position for their ad. This meant that the highest bidder would get the best place and the highest amount of exposure. Both search engine and advertiser can make better money this way.
Apart from Google and Google Adwords there are other pay per click engines. Many people tend to ignore this fact. Some better alternatives are; Microsoft Adcenter, Yahoo Search and Search Feed. If you want to make a profit with pay per click advertising you will need to explore these other options.
Multiple methods of drawing traffic to your site will help you to develop your business. When you use different pay per click options you can increase your sales and skyrocket your business.
About the Author:
A veteran ppc marketing user, Brian Basch knows what he is doing. If you need ppc advice, you should strongly consider visiting www.propayperclickmanagement.com to discover how they can help you with your pay per click management.
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