Postcard Printing Companies

Businesses that are interested in wholesale postcard printing will find that there are a wide array of options and services that are currently available. Many corporations are finding that direct mail marketing through the use of custom printed postcards is a great way to get the word out about their products or services. There are many organizations that will guide the customer through the design, print and mailing aspects that can lead to an effective method of business promotion that is both cost effective and relatively easy. Whether represented by a physical store or a web site, these postcard printing companies can lead a consumer step by step through the design process. Many of these print service providers can even get direct marketing cards in the mail for a client. A wide variety of price and design options make this approach a viable promotional tool for businesses both large and small.

When choosing a provider of wholesale postcard printing there are a number of things to consider. The experience level of any vender is of course a prime consideration. Questions to consider in evaluating a potential print service provider could include the services that they offer as well as a list of their past clients. Many postcard printing companies offer design services that might include a variety of templates and graphic design choices and will include the consumer in design decisions. Some offer design tools on the web site including stock images and unloadable designs. The ability to proof a design before the final purchase is another important feature. A provider may offer various mailing list options as well including helping a client build a targeted mailing list. Many print providers will also assist the customer with mailing the cards out as well. Pricing can be handled in a variety of ways. A base price is just that and does not include special services such as the price of postage or more deluxe printing processes such as two sided color. Some print providers include everything in one price. Volume discounts are often available and the customer should always inquire about this if it is not offered. While many providers will offer this discount, others will charge a firm per card price.

Investing in wholesale postcard printing can be a wise decision for anyone who is thinking about using direct mail as a promotional technique. If an online business wishes to increase traffic on a particular web site, postcards can be an effective promotional tool and can be equally effective for physical stores. When designing a card, a simple approach is usually best. These promotional tools will be seen at a glance by potential customers. If the design is not complicated and the text is brief, the recipient will be more likely to actually read it. When mailing the cards, there is a lower postage rate for postcards, making this means of marketing less expensive than letter mailing. There are size requirements for this lower rate however. Generally a card should be no larger that around four by six inches and no smaller than around three and one half inches by five inches. Unlike letters, postcards tend to be more likely to be read since they do not need to be opened and have been shown to yield reasonably fast results.

Postcards can be a very versatile marketing tool. Some potential customers will keep the cards or may hand them on to other people, multiplying the sender's message. It is much easier to specifically target a market with postcards, making advertising expenses go further. Many postcard printing companies can help the consumer meet their budget through the print choices that are selected. Since these cards are small, many potential customers keep them on hand or bring them into a store with them. If a business has a new product or a special sale, these cards can be a good way to get that message out. If a discount offer or coupon is included in the card's message, a business owner can very easily track the response that the cards yield. The Bible talks about the importance of communicating with wisdom. "The Lord GOD hath given me the tongue of the learned, that I should know how to speak a word in season to him that is weary: he wakeneth morning by morning, he wakeneth mine ear to hear as the learned." (Isaiah 50:4)

When a wholesale postcard printing vendor also offers mailing services, business owners can accomplish many goals using one single source. Venders who will not only print the product, but will also compile a targeted mailing list, address the cards, and get them in the mail offer significant services to business owners. Many of these print providers have creative teams that aide the client in copy as well as design. Building a thriving business from the ground up through the use of postcards is not an impossible dream. Prices can range from well under a dollar per card for and up. The print run can range from a few hundred to several thousand units, depending on the number of potential customers the business owner wishes to contact. Cards can be produced in all standard sizes and in custom sizes as well. In addition to business owners, professionals in all fields can reap the benefits of the services that are offered by these postcard printing companies. Doctors who need to remind patients of appointments or let local community members know about a new practice that has opened up can do this through direct mail postcards.


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