Video Store Franchise

Video store franchises are popping up all over the country and are available for purchase by individuals to be placed in the community of their choice. The appeal of the this type of franchise as opposed to a locally-owned store is the ability to receive instant brand recognition, nationwide marketing, and many other positive factors. These excellent benefits that come from purchasing a video store franchise provide reason to select a franchise as opposed to a new business. However, as a Christian, many concerns may arise with the content of the videos that are available in this market.

By buying into this type of business, an entrepreneur has the rights to a name that is already very well-known. When starting from scratch, it is much more difficult to entice customers into a store that has not been seen in other communities or cities. Consumers are known for loyalty toward brands and products that are recognized. With known franchises, there are more opportunities to gain customers because of the immediate recognition of the products and services that are offered by the chain.

These franchises offer the unique opportunity that comes with national marketing campaigns. Commercials and advertisements provide excellent exposure for any type of retail business. By purchasing a video store franchise, the owner does not have to pay for the elaborate commercials and advertisements that are available on television, radio, magazines, and newspapers. With a small, locally-owned store, owners have to pay for marketing expenses and will have trouble developing campaigns that will compete with larger video store franchises.

While there are many great opportunities offered with this type of business, Christian entrepreneurs thinking about entering the video rental business must think about the kinds of movies that are available for consumers. Many videos that are available through video store franchises contain explicit scenes and language that is not appropriate for all audiences. By providing such material to people, a Christian ignores what is presented in the Bible. "For ye are bought with a price: therefore glorify God in your body, and in your spirit, which are God's". (1 Corinthians 6:20) It is necessary to question whether the content available through video store franchises will glorify God and whether or not a person is willing to be a part of that industry.

The decision to purchase a video store franchise can be a difficult choice. There are many opportunities to succeed with immediate brand recognition and cheaper marketing as far as looking at the business angle of this choice, but as a Christian, one must thoroughly think through the positive and negative aspects of the situation and make a decision that will best glorify God.

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